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Conservas La Costeña was founded by Vicente López Resines in 1923. It all started when he bought a small grocery shop in Mexico City that was called “La Costeña”. The store became popular when Mr. López began storing and selling jalapeño peppers in 20 Kg jars filled with natural alcohol and vinegar so they would last longer. By 1937 La Costeña started its own jar company and this decision changed the future of the business.